Public performance audit

Engagement Rate Calculator

Benchmark how active your audience really is across Instagram, TikTok, YouTube, and X. Use it before planning content, setting targets, or pricing the next growth move.

No login requiredWorks across 4 platformsBenchmarks included

How We Calculate Engagement Rate

Engagement rate measures how actively your audience interacts with your content. The formula varies by platform:

Instagram:(Likes + Comments) / Followers × 100
TikTok:(Likes + Comments + Shares) / Followers × 100
YouTube:(Likes + Comments) / Views × 100
Twitter/X:(Likes + Retweets + Replies) / Followers × 100

Want to move from benchmark to action?

Use the calculator for the audit, then move into pricing or workspace setup when you are ready to execute the campaign.